Change Leadership &
Culture Transformation.
Human-centric, behavior-first system to help large, tech and innovation-focused companies master culture change to drive measurable business and innovation results in weeks, not years.
WHAT WE OFFER
Our Services
ACCELERATE AI ADOPTION FOR LEADERS
AI-Ready Leadership Accelerator
Empower your leadership and management teams to scale AI-readiness, drive innovation, and lead change across your entire organization aligned with every new technology wave.
- Faster Adoption of AI & The Next New Technology
- Increased Revenue & Market Share
- Boosted Productivity & Resilience
- Agility to Thrive in a VUCA World (volatility, uncertainty, complexity, and ambiguity)
- Future-Proofing Your Organization
EMPOWER YOUR MANAGERS
Leader-Manager
Toolkit & Executive Coaching On-Demand
Transform your management team into confident, agile leaders equipped with the essential human-centric skills critical to navigating today’s rapid business and technology changes, driving sustainable growth. Our on-demand workshops & executive coaching program are specifically designed for CEOs and transformation leaders who recognize that exceptional managers are the backbone of thriving, innovative, AI-ready cultures and market leadership.
LEAD WITH PURPOSE
Change Leadership Consulting
We translate leadership thinking into action at every level of the organization, transforming vision into behavior, behavior into culture, and culture into measurable business impact.
- Faster Execution
- Higher Engagement
- Sustainable Change
- Increased ROI on Transformation
COACHING PROGRAM
Executive Coaching 360™ (Leadership Health Performance)
Your Whole-Life Advantage for High Performance, Purpose & Fulfillment
You want more than success. You want to feel energized, fit & focused, and truly fulfilled—not just at work, but in life. You want to lead boldly, grow consistently, and show up at your best for your family, your team, and your vision. You want strength, vitality, clarity, and momentum. You want to stop juggling priorities—and start executing like a pro, feeling aligned and on your own path.
This is where Executive Coaching 360™ comes in. A full-spectrum, high-performance coaching experience—built for driven leaders who want to unlock more:
INSPIRING TALKS WITH ACTIONABLE INSIGHTS
Speaking Tailored for Innovation & Leadership Events
Angela Shurina is a sought-after, neuroscience-based Change Leadership & Transformation Speaker, helping organizations, executives, and teams navigate the human side of disruption.
- Scientifically Proven Approach
- Engaging, Actionable, and Results-Driven
- Real-World Experience
- Tailored for Innovation & Leadership Events
BENEFITS OF WORKING WITH US
We Are Different
High Resilience
Culture of high resilience and thriving, operational excellence and accelerated learning to achieve your business and impact KPIs in the age of disruption
Growth & Scale
By cascading your culture change & transformation efforts (VS joining the 75% change failure club wasting millions of highly skilled human capital)
Effective Execution
Effective execution and lean innovation processes and systems to make every minute, every idea and every dollar count.
BENEFITS
What You Can Expect Working With Us.
Typical Case Study: Targeted Culture and Behavior Change Can Deliver $5M Revenue Growth
Typical Challenges: High turnover (15%), low engagement, slow technology adoption costing millions in revenue and productivity.
Our Structured Solution: Combining executive coaching, scientifically validated behavior change, clear KPIs, lean methodology, AI analytics, and targeted resilience and productivity training.
- Turnover reduced to 8%, saving approximately $750K
- Engagement improved by 30%, productivity significantly increased
- 40% faster technology adoption
- Revenue growth around 12%, adding approximately $5M in one year
Our transparent, evidence-based, agile approach ensures measurable improvement rather than costly trial and error.
CHANGE THAT DRIVES BUSINESS NUMBERS
Results And Impact
These case studies demonstrate that cultural transformation is integral to the most successful business and digital transformations. By aligning company culture with strategic objectives, organizations can drive innovation, adapt to market changes, and achieve sustained growth.
OUTCOMES
Microsoft
Growth Mindset for Business Growth
Under CEO Satya Nadella’s leadership since 2014, Microsoft underwent a profound cultural transformation that significantly impacted its business trajectory.
Key Cultural Initiatives:
- Adoption of a Growth Mindset:Nadella shifted the company culture from a "know-it-all" to a "learn-it-all" mentality, encouraging continuous learning, reinvention and adaptability among employees.
- Fostering Collaboration: Breaking down internal silos, Nadella promoted cross-functional teamwork and open communication that fostered trust, enhancing innovation and efficiency.
- Customer-Centric Approach: The company reoriented its focus towards understanding and meeting customer needs, leading to more relevant and successful product offerings.
Business Growth Outcomes:
- Revenue and Market Capitalization:Microsoft's revenue grew from $86.8 billion in 2014 to $143 billion by 2020. Its market capitalization soared from $300 billion to over $1.7 trillion in the same period.
- Product Innovation: The cultural shift led to the successful launch and growth of products like Azure and Surface devices, positioning Microsoft as a leader in cloud computing and hardware innovation.
- Customer-Centric Approach: The company reoriented its focus towards understanding and meeting customer needs, leading to more relevant and successful product offerings.
OUTCOMES
Neste
Transforming Mindsets Towards Sustainability
Neste, originally a traditional oil refining company, embarked on a strategic transformation towards renewable and circular solutions, necessitating a significant cultural shift.
Key Cultural Initiatives:
- Values-Led Culture:Neste cultivated a culture emphasizing sustainability, innovation, and safety, aligning employee values with the company's strategic direction.
- Employee Development: The company invested in training and development programs to equip employees with the necessary skills for the renewable energy sector, fostering a culture of continuous improvement.
- Inclusivity and Diversity: Neste promoted an inclusive workplace, recognizing that diverse perspectives drive innovation and better decision-making.
Business Growth Outcomes:
- Renewable Products Sales:Sales volumes in renewable diesel and Sustainable Aviation Fuel (SAF) reached 3.3 million tons in 2023, reflecting the company's successful shift towards renewable energy solutions.
- Global Expansion: Neste expanded its operations to 16 countries, including new markets in India and Brazil, indicating robust growth and global presence.
OUTCOMES
Nestlé
Fostering Innovation Through Cultural Transformation
Nestlé USA recognized the need for cultural transformation to remain competitive and drive growth in a rapidly changing market.
Key Cultural Initiatives:
- Empowering Employees:Nestlé launched the Open Channel initiative, an internal crowdsourcing platform encouraging employees to contribute ideas, fostering a culture of innovation and ownership.
- Agile Work Environment: The company implemented flexible work policies and reimagined office spaces to promote creativity, collaboration, and work-life balance.
- Data-Driven Decision Making: Nestlé invested in training programs to develop a data-driven culture, enabling employees to leverage data for informed decision-making and innovation.
Business Growth Outcomes:
- Recognition for Innovation:Nestlé USA's cultural transformation earned it a spot on Fast Company's list of Best Workplaces for Innovators, highlighting its commitment to fostering an innovative work environment.
- Revenue Growth: In 2023, Nestlé reported sales revenue of CHF 94.4 billion, marking a 7.5% organic growth compared to 6.4% in 2022. This consistent growth underscores the effectiveness of Nestlé's strategic initiatives.
- Market Expansion: Nestlé's focus on emerging markets and localized products contributed to its presence in 190 countries, solidifying its position as a global consumer goods giant.
WHO WE ARE
About Your Best Culture (Coaching & Consulting)
Hi, my name is Angela Shurina, founder, CEO, head coach & consultant at Your Best Culture. My experience spans executive and leadership coaching, resilience, productivity systems, neuroscience-driven coaching, peak performance, and stress regulation. With a background in fitness, nutrition, habit formation, and human motivation. I’ve worked with 100+ professional athletes, CEOs, C-suite leaders, and business owners—achieving breakthrough, measurable results in under a year, where people struggled for decades before!
I’ve spent 15+ years mastering the science of behavior change—applying cutting-edge methodologies like motivational interviewing, cognitive-behavioral coaching, flow state optimization, and high-performance habit design. Now, with Your Best Culture, we take this elite, science-backed approach to large-scale organizational change—helping companies shift mindsets, build high-performance habits, and create cultures that thrive and deliver results in disruption.
At the core of every transformation is human behavior. And when people change, organizations transform. Our Motto: “Change in days—Not in years.
HOW WE WORK
Our Framework

Seed-to-Sprout Change Leadership Framework

Systems for Resilience, & Accelerated Learning

Strategic Alignment of Culture & Business Goals
“My organisation, the Department of Economic Development and Tourism in the Western Cape Government, recently held our strategic planning session, and Angela was our first keynote speaker. She was both inspiring and extremely motivating on a subject that is often not fully appreciated in the workplace.
Her deep understanding of the importance of worklife balance, and her technical experience of having been a practitioner in the field was evident. She manages to uplift and inspire and do so with total humility.
I would definitely recommend her as a guest speaker and a coach.”
Rashid Toefy, Deputy Director-General
Western Cape Government Department of Economic Development and Tourism

“Angela’s approach to support companies on stress management, resilience, and cultivating a growth mindset combines deep expertise with practical tools and great facilitation through applying body and mindset practices to improve business outcomes.”
Thomas Van Halen, Senior Program Director
VC4A

“Angela is an excellent facilitator, highly recommended! She led our remote team in some incredible workshops that are still paying dividends months later, and her insights have helped us connect and grow stronger as a team.”
Chase Warrington, Head of Operations, LinkedIn Top Voice
Doist

“I am thrilled to recommend Angela as an exceptional executive coach. Angela has been instrumental in helping me work toward my career and personal aspirations. She has provided me with invaluable tools that have brought my vision to life. Her support has empowered me to achieve things I once thought were beyond my reach. Angela’s teachings on the power of micro changes and the cumulative effect of small progress over time have been transformative.”
Ilhaam Gierdien, Senior Manager (Consulting and Risk Services)
PwC South Africa

“Learning to be better takes time, energy and patience. Angela has been encouraging throughout, and her guidance every step of the way has been influential in my success. Investing in oneself with such an excellent coach is highly recommended, it enriches your life, and forges new positive routines which will last a lifetime.”
Robbie Francis, Owner, Chief Executive Officer
Eposability

GOOGLE REVIEWS
What Our Clients Say
Eric Support Adventure2024-07-21Trustindex verifies that the original source of the review is Google. On our 1 hour consultation, Angela shared expert insights with me in a friendly, compassionate and understanding way. I really feel like she's on my team for the healthy lifestyle I want. Her knowledge is great as well and very applicable to people like me who care about performance.
Owner's reply
Thank you Erik for the review!😃 It's super awesome to help someone so passionate about health and performance as a part of balanced life - to help fine-tune already great practices of nutrition, lifestyle, recovery. Keep growing and enjoying all life has to offer! Robbie Francis2024-05-08Trustindex verifies that the original source of the review is Google. Learning to be better takes time, energy and patience. Angela has been encouraging throughout, and her guidance every step of the way has been influential in my success. Investing in oneself with such an excellent coach is highly recommended, it enriches your life, and forges new positive routines which will last a lifetime.
Owner's reply
Thank you Robbie for the praise and an opportunity to be a part of the change you are making! You keep surprising me with growth and progress and I can't wait to see what you'll accomplish! Thobani Magqabi2024-05-08Trustindex verifies that the original source of the review is Google. Working with Angela Shurina has been a game-changer for me, both professionally and personally. From our very first session, I knew I was in good hands. Angela's warm demeanor and insightful approach immediately put me at ease, allowing me to open up and explore areas of my life that I had previously neglected. One of the most significant ways Angela has helped me is by providing valuable guidance on how to improve my business. Her expertise in strategic planning, goal setting, and time management has been instrumental in helping me streamline my business operations, set achievable targets, and ultimately grow my business in ways I never thought possible. Through thought-provoking discussions and targeted exercises, Angela has helped me clarify my vision, identify obstacles, and develop practical strategies to overcome challenges. But it doesn't stop there - Angela has also had a profound impact on my personal growth and well-being. Through our sessions, I have gained a deeper understanding of my strengths, weaknesses, and values. Angie has empowered me to break through limiting beliefs, embrace change, and step out of my comfort zone. Her support and encouragement have been instrumental in helping me cultivate a more positive mindset, improve relationships, and prioritize self-care. I joined a gym after so many years of procrastinating, managed to save up some money and bought stuff I needed for my business. I gained confidence in speaking about my business to people. What sets Angela apart is her genuine commitment to my success and well-being. Her personalized approach, tailored strategies, and unwavering support have made all the difference in my journey towards self-improvement. I always feel heard, understood, and motivated after our sessions, knowing that I have a dedicated ally in my corner who believes in my potential and is invested in my growth. I am truly grateful for the positive impact has had on my journey, and I wholeheartedly recommend her to anyone seeking transformation, growth, and fulfillment.
Owner's reply
Thobani, thank you for saying this! I'm just so glad I was able to help you to unlock what you already had inside of you. I'm looking forward to seeing you succeed on all levels!!! SanelisiweNj Njobe2024-03-04Trustindex verifies that the original source of the review is Google. Angela is an amazing coach with a range of skill sets, she assisted me in crafting a plan on how to reach my business goals and mindfulness techniques on how to live a balanced life as a high impact entrepreneur, I would definitely recommend her services.
Owner's reply
Thank you so much Sanelisiwe! It's been my absolute joy to assist! Looking forward to seeing your successes🚀 Victoria Yampolsky2024-03-01Trustindex verifies that the original source of the review is Google. Sometimes you meet someone and it’s a match made in heaven. That’s how I feel about my collaboration with Angela Shurina. Angela was the driving force in executing my vision for the PowerUp coaching program to empower female entrepreneurs around the world. Her expertise bringing together multiple modalities allowed her to create truly unique content that I know will transform many lives and do a lot of good. She is PowerUp’s personal coach too and I highly recommend her. She has great energy and knowledge and is truly committed to helping others.
Owner's reply
Thank you Victoria for such a great review! It's been such a joy, and well-put-together experience working with you - making vision real - you are so great at it, bringing all the pieces, people and resources together. It's been an honor to work with you and looking forward to future projects! Chase Warrington2024-02-10Trustindex verifies that the original source of the review is Google. Angela is an excellent facilitator, highly recommended! She led our remote team in some incredible workshops that are still paying dividends months later, and her insights have helped us connect and grow stronger as a team.
Owner's reply
Thank you so much for a great review Chase! You have a great team - without their commitment to doing their absolute best my work would be impossible! Felipe Rodrigues2024-01-17Trustindex verifies that the original source of the review is Google. Angela gave us an amazing talk on faster execution at Doist that was really inspiring and thoughtful. I recommend her work for anyone looking for a good workshop focused on improving workflows and execution
Owner's reply
It was fun to do a workshop together and contribute in small ways to your inspiring future and excellent performance!🚀 Thank you for having me! Forward and Upward! Larisa Smit2024-01-15Trustindex verifies that the original source of the review is Google. Working with Angela truly inspired me! She equipped me with the right tools and mindset to continue with my professional goals with the most motivation that I have ever had. Thank you Angela.
Owner's reply
Thank you Lara for the praise! It was my absolute joy to be helpful on your journey - can't wait to see all your successes ahead! Forward and Upwards!🚀 Pieter van Reenen2023-12-30Trustindex verifies that the original source of the review is Google. I have a fast paced life and energy is very important to me, Angela helped me design a “lifestyle” plan that consisted of supplementing, meal planning and exercise to get the most out of me and mentally be able to cope with stressful events. Her coaching is kind and direct. She is as good as it gets.
Owner's reply
Thank you Pieter! I feel lucky to help someone as prolific as you are and supercharge you future successes. Forward and Upward! Can't wait to see you crush every single goal of yours! Derek Arends2023-12-29Trustindex verifies that the original source of the review is Google. As a software developer being focused is key to my role. Organizing my environment and building better habits with the tools Angela gave me has been crucial to the improvement of my performance and output. Angela gave me actionable items I could start right away and ideas on how to stick with them through triggers and new habits.
Owner's reply
Thank you, Derek for the praise and review! Super pumped I was able to help you learn how to make the most out of your talents and genius. Let's make epic things happen!Google rating score: 5.0 of 5, based on 18 reviewsVerified by TrustindexTrustindex verified badge is the Universal Symbol of Trust. Only the greatest companies can get the verified badge who has a review score above 4.5, based on customer reviews over the past 12 months. Read more
CONTACT US
Ready To See Consistent Growth?
We help large, tech and innovation-focused companies master lasting culture change that
drives stalled business and innovation numbers.