About Us
ABOUT US
Translating Vision into Actions and Systems to Unlock Your Best
Most leaders know what they want. Fewer know how to build the consistent habits, missing skills, systems, and structures to actually get there and sustain it in their already busy life, with the cup overflowing.
At Your Best Coaching, we work at the intersection of Behavioral Science and Neuroscience, Leadership and Performance Psychology combined with expertise in Health, Recovery, Sleep, Strategic Decision-Making and Stress Regulation to close that gap.
Not with motivation or magic-bullet solutions, but with strategic precision-engineered behavior change that transforms how you think, lead, and perform — from the inside out.
Whether you’re a founder navigating your next chapter of growth, a CEO ready to operate at a higher level of leverage and focus, or an organization building a culture where people genuinely thrive and ready to do their best, we design the system that makes Your Best possible, sustainable and inevitable.
OUR STORY
Who We Are
Your Best Coaching is a Cape Town-based health, & executive coaching, wellbeing and performance consulting company founded by Angela Shurina — a master, certified coach with 18 years of experience, across 15 countries, 50+ organizations, and 10,000+ people impacted – from founders and business owners to C-suite leaders, from startups teams to large organizations including PwC, Old Mutual, and the Western Cape Government.
Our mission is to design systems where human potential grows and delivers strategic, positive impact.
Every engagement we take on is built around creating the conditions for strategic, consistent, measurable behavior change in wellbeing, health and performance for lasting results.
OUR STORY
Leadership
Angela Shurina, Founder, Head Coach/Consultant
Your Best Coaching, founded by Angela Shurina, an expert in behavioral change, health & high-performance coaching.
Consistency. Commitment. Clarity.
Angela’s expertise spans health & executive, leadership coaching, resilience, productivity systems design, neuroscience-based coaching, high performance, and sleep, stress & weight management. With a background in fitness, nutrition, habit formation, and human motivation, she has worked with hundreds of professional athletes, CEOs, C-suite leaders, and business owners—helping them redefine their best, achieving breakthrough, measurable results in under a year, where people struggled for decades before!
Angela has spent 18+ years mastering the application of behavior change science, cutting-edge methodologies like motivational interviewing, cognitive-behavioral coaching, change psychology, applied behavioral science, and high-performance psychology.
Now, Angela is on the journey of scaling impact, bringing systematic approach to behavior change into teams and larger organizations, building sustainable workplace wellbeing, high performance and resilience, brain and cognitive capital.
At the core of every transformation is change of human behavior. And when people change what they do, organizations transform from inside out.
Our Motto: “Change in days—Not in years.“
OUR CORE VALUES
What Makes Us Different:
Behavior Before Belief
Change doesn’t start with inspiration — it starts with action. We design systems that make the right behaviors the easiest behaviors, because consistent action is what rewires beliefs, builds identity, and creates lasting results.
Science-Backed, Experience-Proven
Our methodology integrates best-in-class behavior change models with cutting-edge tools from health, performance sciences, neuroscience, cognitive-behavioral and mindset coaching, emotional regulation and stress management fields—ensuring faster change that lasts and keep on giving. We learn from the best in class every day and evolve our methodology to match up which means YOU always get the best and the latest.
Systems Over Willpower
Motivation fades. Willpower is finite. The leaders and organizations that consistently perform at their best aren’t trying harder — they’ve built smarter systems. We engineer the conditions where excellence becomes the default, not the exception.
Measurable Impact, Always
Good intentions aren’t enough. Every engagement we design is anchored in clear outcomes, leading indicators, and measurable results — because what gets measured gets sustained, and what gets sustained creates lasting impact.
Purpose Drives Everything
We believe people perform best when their work is connected to something meaningful. Purpose isn’t a poster on the wall — it’s the invisible system that sustains effort, fuels resilience, and makes the hard work worth it.
OUR APPROACH
Our Unique Methodology: The Science of
Sustainable Behavior Change
Behavior-First, Always
Most programs teach what to do. We engineer how it actually happens, closing knowing-doing or intention-action gap — targeting the specific, observable behaviors that drive results, not abstract values or mindset shifts.
Whole-Person Lens
We work across health, mindset, system design — because leaders and teams don’t underperform in one dimension. Everything is connected, and we treat it that way.
Systems, Not Sessions
Coaching that stops when the call ends doesn’t last. We design the triggers, habits, environments, and accountability loops that make new behaviors stick long after we’re done.
Science That Works in the Real World
Our methodology is grounded in behavioral science, neuroscience, and performance psychology — then filtered through one question: can you actually do this, consistently, in your real life and real work?
Measurable From Day One
We don’t deal in vague transformation. Every engagement starts with a clear baseline and ends with evidence — leading indicators, behavior adoption, and outcomes you can see and report on.
Built to Last Without Us
We don’t create dependency. We build internal capability — in leaders, teams and organizations — so results performance scales and sustains itself without external help being in the room indefinitely.
WHAT TO EXPECT
What We Deliver
We partner with leaders, founders, teams and organizations ready to invest in lasting change, results and transformation — not quick fixes.
- Executive Coaching 360: Personalized 1:1 coaching that transforms how leaders feel, think, perform, and lead, building the health habits, mindset, and systems for sustained high performance and a deeply aligned life.
- Workplace Wellbeing 360: A science-backed, behavior-first 6-month program that embeds lasting wellbeing habits across your organization, closing the gap between knowing what to do and actually doing it every day.
- Brain Day: A focused, interactive team experience that gives your people practical tools to sharpen focus, protect cognitive performance, and reclaim lost productivity — with measurable ROI.
- Performance Engineering: A behavior-first system that translates strategy into observable daily actions, builds ownership culture, and scales consistent high performance as your organization grows.
OUR PROCESS
How We Work: Change in Action
1
Diagnose
We start by understanding you — your goals, constraints, patterns, and the gap between where you are and where you want to be.
2
Design
We build a personalized system around your life, your organization, and your specific outcomes — translating ambition into concrete, measurable behaviors and the environment to support them.
3
Enable
We implement, coach, and reinforce — one behavior at a time — until new ways of thinking, leading, and performing become your default, not your effort.
4
Measure
We track what’s working, refine what isn’t, and give you the evidence to see — and sustain — real progress.
“My organisation, the Department of Economic Development and Tourism in the Western Cape Government, recently held our strategic planning session, and Angela was our first keynote speaker. She was both inspiring and extremely motivating on a subject that is often not fully appreciated in the workplace.
Her deep understanding of the importance of worklife balance, and her technical experience of having been a practitioner in the field was evident. She manages to uplift and inspire and do so with total humility.
I would definitely recommend her as a guest speaker and a coach.”
Rashid Toefy, Deputy Director-General
Western Cape Government Department of Economic Development and Tourism
“Angela’s approach to support companies on stress management, resilience, and cultivating a growth mindset combines deep expertise with practical tools and great facilitation through applying body and mindset practices to improve business outcomes.”
Thomas Van Halen, Senior Program Director
VC4A
“Angela is an excellent facilitator, highly recommended! She led our remote team in some incredible workshops that are still paying dividends months later, and her insights have helped us connect and grow stronger as a team.”
Chase Warrington, Head of Operations, LinkedIn Top Voice
Doist
“I am thrilled to recommend Angela as an exceptional executive coach. Angela has been instrumental in helping me work toward my career and personal aspirations. She has provided me with invaluable tools that have brought my vision to life. Her support has empowered me to achieve things I once thought were beyond my reach. Angela’s teachings on the power of micro changes and the cumulative effect of small progress over time have been transformative.”
Ilhaam Gierdien, Senior Manager (Consulting and Risk Services)
PwC South Africa
“Learning to be better takes time, energy and patience. Angela has been encouraging throughout, and her guidance every step of the way has been influential in my success. Investing in oneself with such an excellent coach is highly recommended, it enriches your life, and forges new positive routines which will last a lifetime.”
Robbie Francis, Owner, Chief Executive Officer
Eposability
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Ready to Unlock Your Best?
For leaders and companies who are ready to redefine their next chapter and unlock more potential.