About Us
ABOUT US
Translating Business Strategy Into Culture Strategy
We help large, innovation-focused companies build high-performing, resilient, change-capable cultures across borders, from leadership to frontline, cultures that drive operational efficiency, maximise ROI on time, talent, and technology, and sustain business growth in times of disruption.
Many organisations focus on processes, technology, and operational efficiency—but overlook the people and culture that make those strategies work. That’s where we come in.
OUR STORY
Who We Are
Your Best Culture is a growing, high-impact, change leadership consultancy that helps organizations ready to re-define the future accelerate transformations and drive measurable business and innovation results through matching culture change.
OUR STORY
Leadership
Angela Shurina, CEO, Director, Principal Consultant/Coach
Founded by Angela Shurina, one of the top experts in behavioral change, high-performance coaching, and transformation strategy. Unlike traditional consultants or trainers, Angela doesn’t just teach change—she lives it, sustains it, and scales it.
Consistency. Commitment. Clarity.
Angela’s expertise spans executive and leadership coaching, resilience, productivity systems, neuroscience-driven coaching, peak performance, and stress regulation. With a background in fitness, nutrition, habit formation, and human motivation, she has worked with 100+ professional athletes, CEOs, C-suite leaders, and business owners—achieving breakthrough, measurable results in under a year, where people struggled for decades before!
Angela has spent 15+ years mastering the science of behavior change—applying cutting-edge methodologies like motivational interviewing, cognitive-behavioral coaching, flow state optimization, and high-performance habit design.
Now, with Your Best Culture, we take this elite, science-backed approach to large-scale organizational change—helping companies shift mindsets, build high-performance habits, and create cultures that thrive and deliver results in disruption.
At the core of every transformation is human behavior. And when people change, organizations transform.
Our Motto: “Change in days—Not in years.“
OUR CORE VALUES
What Makes Us Different:
We help organizations maximize ROI on time, talent, and technology—achieving measurable culture change and innovation results in weeks, not years. Our agile, experiential learning approach makes change engaging, effective, and immediate.
Behavior-Driven, Results-Focused Change Leadership
We don’t just implement change—we engineer human behavior shifts that make transformation sustainable, measurable, and impactful at every level of an organization.
Science-Backed, Experience-Proven
Our methodology integrates best-in-class change management models (Kotter, ADKAR, McKinsey) with cutting-edge neuroscience, cognitive-behavioral coaching, and high-performance psychology—ensuring rapid adoption and long-term success. We learn from the best in class every day and evolve our methodology to match up which means YOU always get the best and the latest.
From C-Suite to Frontline: Change That Scales
We drive large-scale transformation by embedding leadership habits, growth-mindset communication, and execution-focused coaching across organizations, ensuring alignment from top executives to frontline teams.
AI-Powered Change Acceleration
We leverage AI-driven behavioral insights, adaptive learning, and real-time progress tracking to personalize, optimize, and scale transformation efforts faster.
Faster, Leaner, High-Impact Transformation
We help organizations maximize ROI on time, talent, and technology—achieving measurable culture change and innovation results in weeks, not years. Our agile, experiential learning approach makes change engaging, effective, and immediate.
OUR APPROACH
Our Methodology: The Science of
Sustainable Behavior Change
Our approach blends the best change leadership and management frameworks with executive coaching, cognitive-behavioral science, and high-performance leadership methodologies to create lasting impact.
Experiential Adult Learning
We ensure that change isn’t taught but experienced, understood, absorbed and integrated into daily work, leadership and decision-making.
Best-in-Class Change Management Models
We use research-backed methodologies, including Kotter’s Change Model, McKinsey’s Influence Model, and Prosci’s ADKAR, customized for real-world business applications.
Artificial Intelligence Empowered Change
We integrate AI-driven tools and behavioral analytics to enhance adaptability, track progress, and personalize learning at scale.
Workplace & Process Design for Execution Excellence
Change is embedded into workflows, systems, and daily habits to ensure lasting cultural shifts.
Change Leadership from the C-Suite to the Frontline
We create resilient, high-performance teams at all levels by embedding leadership habits, mindset shifts, and agile thinking and doing across the entire organization.
Strategic Alignment of Business Goals & People Strategy
We align organizational purpose, objectives, and values with employees’ identity and work, maximizing engagement, innovation, decision-making and execution speed.
WHAT TO EXPECT
What We Deliver
We partner with C-suite executives, transformation leaders, HR & People teams within innovation-driven organizations navigating business and digital transformation, restructuring to deliver the following;
- Faster, Leaner Transformation: Change in weeks, not years. Minimize resources and waste.
- Proven Change Leadership Systems: Structured yet agile, ensuring rapid adoption.
- Resilient, High-Performing Culture: Mindset shifts, leadership development, and execution-driven coaching.
- AI-Enhanced Learning & Execution: Smart tools to scale and sustain impact.
- Maximized ROI on Time, Talent & Technology: Efficiency, innovation, and performance at scale.
OUR PROCESS
How We Work: Change in Action
1
Consultation Call
& Assessment
We diagnose key barriers and identify the biggest constraints.
2
Custom Strategy & Small-Scale Pilot
We start where impact is immediate.
3
Execution & Coaching
Hands-on support to internal teams to integrate change into workflows and leadership habits, redesign systems and processes.
4
Scaling & Sustainability
Peer coaching and growth-mindset communication habits deployed at all levels, AI-powered learning, behavioral nudges, workplace and incentives designed to strategically change what people do.
“My organisation, the Department of Economic Development and Tourism in the Western Cape Government, recently held our strategic planning session, and Angela was our first keynote speaker. She was both inspiring and extremely motivating on a subject that is often not fully appreciated in the workplace.
Her deep understanding of the importance of worklife balance, and her technical experience of having been a practitioner in the field was evident. She manages to uplift and inspire and do so with total humility.
I would definitely recommend her as a guest speaker and a coach.”
Rashid Toefy, Deputy Director-General
Western Cape Government Department of Economic Development and Tourism
“Angela’s approach to support companies on stress management, resilience, and cultivating a growth mindset combines deep expertise with practical tools and great facilitation through applying body and mindset practices to improve business outcomes.”
Thomas Van Halen, Senior Program Director
VC4A
“Angela is an excellent facilitator, highly recommended! She led our remote team in some incredible workshops that are still paying dividends months later, and her insights have helped us connect and grow stronger as a team.”
Chase Warrington, Head of Operations, LinkedIn Top Voice
Doist
“I am thrilled to recommend Angela as an exceptional executive coach. Angela has been instrumental in helping me work toward my career and personal aspirations. She has provided me with invaluable tools that have brought my vision to life. Her support has empowered me to achieve things I once thought were beyond my reach. Angela’s teachings on the power of micro changes and the cumulative effect of small progress over time have been transformative.”
Ilhaam Gierdien, Senior Manager (Consulting and Risk Services)
PwC South Africa
“Learning to be better takes time, energy and patience. Angela has been encouraging throughout, and her guidance every step of the way has been influential in my success. Investing in oneself with such an excellent coach is highly recommended, it enriches your life, and forges new positive routines which will last a lifetime.”
Robbie Francis, Owner, Chief Executive Officer
Eposability
CONTACT US
Ready To See Consistent Growth?
We help large, tech and innovation-focused companies master lasting culture change that
drives stalled business and innovation numbers.